Careers

Dear Prospective Leader,

Thanks for your interest in a tour leading position with VBT | Country Walkers.

We place great focus on and take tremendous pride in the quality and selection of our leaders – dedicated, versatile, hard-working, service-oriented individuals who genuinely care about the guests they serve.

We pride ourselves on our expert, local leaders and recognize that an amazing leader makes an unforgettable trip!

VBT | Country Walkers leaders come from a variety of nations and backgrounds, often with experience in service to American customers, bicycling and bicycle mechanics, foreign language, travel, teamwork and leadership. Each year we seek a few qualified individuals to add to our professional and fun-loving team.

What we look for in a potential Trip Leader:

• Superb people and customer service skills: outgoing, confident, and fun personality; being at ease when speaking to groups and being a spirited conversationalist.
• Intimate knowledge about and expertise in your region whether it be natural history, art, architecture, food, wine, cultural and political history, geology, music, folklore, or local flora and fauna.
• Residence in or near the region in which you lead.
• English and local language fluency.
• Experience in handling multiple logistics; ability to problem solve.
• Ability to communicate well with local vendors including hotels, restaurants, and transportation companies.
• Passion for cycling and the outdoors.
• Basic bike mechanical skills
  

Physical fitness:

• Able to bike up to 80 km / 50 miles per day in all weather.
• Able to lift and carry luggage and equipment up to 23 kg / 50 lbs multiple times a day.
• Able to lift a fleet of 25 kg / 55 lbs e-bikes vertically on/off the bike trailer (vertical lifting up to 65 cm / 26 inches) multiple times a day.
• Ability to work in a team and connect with a co-leader; including sharing a room on tour with a leader of the same gender.
• Attention to detail and safety awareness.
• Ability to handle and manage a tour budget.
• First aid skills and CPR (or equivalent) certification.
• Valid driver’s license, clean driving record.
• Ability to safely drive a passenger van with a trailer; if needed, willingness to obtain a special driver’s license prior to leading VBT Tours.
• Prior leading experience is a plus but not required.

We recruit leaders on a year-round basis, however, most of the hiring, training and scheduling is done in the winter for the following season.

• Leaders are paid a daily rate.
• All tour-related expenses are covered by VBT.
• Leaders may lead anywhere from 2-14 trips per year.
• Leaders are NOT able to work full-time, year-round with us due to our seasonal operations in each region.
• A leader’s primary role is to ensure our guests experience an excellent vacation with VBT and support our mission of ‘positively impacting people’s lives through active travel experiences.
  
  APPLY ONLINE HERE

Job Description
Overview

Join Country Walkers and VBT Bicycling Vacations; an award winning, Vermont based, active travel company and be part of our high performing, international team. We offer deluxe, small-group bicycling, hiking and Discovery tours worldwide at a variety of levels and paces. Positively impacting people's lives through active travel experiences is what we’re all about! We're seeking an energetic Marketing Specialist to join our Marketing team.

The Acquisition Marketing Specialist owns the Acquire phase of the customer journey, driving new qualified contacts through word of mouth, organic search (SEO and AI), paid social, and print prospecting, and is accountable for the volume, quality, and cost-efficiency of contacts created. This individual-contributor role is the primary point of contact for the paid media and AEO/SEO agency partner, and partners with Lifecycle, Conversion, and Creative to ensure a smooth handoff into nurture. The role independently manages assigned channels, campaigns, and vendor relationships within established strategy, budget, and approval processes.

Responsibilities

Acquisition Strategy and Campaign Management

• Develop and execute new-contact acquisition campaigns across word of mouth/referral, organic search (AI and SEO), paid social, and print prospecting
  
• Build referral and Group Organizer programs that make it easy and rewarding for guests to share VBT with others
  
• Lead organic and AI-search visibility strategy with the vendor and creative team, including content structure and schema markup
  
• Manage print prospecting campaigns, including lookalike list selection and landing page strategy
  
• Translate business priorities and audience insights into coordinated acquisition programs
  

Paid and Organic Channel Management

• Serve as primary point of contact for the paid media and AEO/SEO agency partner, managing briefs, approvals, and day-to-day communication
  
• Monitor channel-level cost efficiency (cost per contact, cost per qualified prospect) and reallocate spend based on performance
  Partner with content resources to produce on-brand, search- and AI-optimized content at scale
  
• Stay current on organic search, AI answer-engine, and paid social platform changes
  

Segmentation and Targeting

• Identify and refine target audiences for paid social and print prospecting using CRM and enriched contact data
  
• Partner with list and lookalike-audience vendors to identify high-fit prospecting segments
  
• Use fit scores and engagement data to prioritize audiences most likely to convert

Testing, Measurement, and Optimization

• Monitor new contacts created, cost per contact, cost per qualified prospect, organic traffic lift, and referral bookings
  
• Design and evaluate tests across channels, audiences, creative, and offers
  
• Hold the agency partner accountable to agreed performance targets and reporting cadence
  

Qualifications

• Bachelor's degree in marketing, communications, business, analytics, or a related field, or equivalent experience
  
• 3+ years of experience in acquisition, growth, paid media, SEO, or digital marketing, ideally in a high-consideration purchase category
  
• Demonstrated experience managing paid social campaigns and vendor relationships
  
• Working knowledge of organic search and SEO fundamentals; AI/answer-engine optimization familiarity a plus
  
• Hands-on experience with a CRM or customer data platform
  
• Working knowledge of campaign analytics, testing methodology, audience segmentation, and performance reporting
  

Preferred Qualifications

• Experience in travel, hospitality, tourism, or another customer-focused industry
  
• Experience with print prospecting, direct mail, or list/lookalike-audience programs
  
• Experience building or managing referral, loyalty, or word-of-mouth acquisition programs
  
• Familiarity with schema markup, structured data, and AI answer-engine optimization practices

APPLY HERE!