Request A Catalog1.800.245.3868Favorites (0)Cart (0)
The image displays the text "COUNTRY WALKING TOURS" in a bold, green font against a plain background.
Find a Tour
The image displays the text "COUNTRY DISCOVERY WALKING" in a bold, green font against a plain background.
Main Menu
Find a Tour
  • Favorites (0)
  • Cart (0)
  • 1.800.245.3868
  • Request A Catalog
  1. BlogBlog
  2. The 11 Best Reasons to Visit Provence
VBT | Country Walkers logo in Deepline green used in footer of website.
Talk to a VBT Tour Consultant1.800.245.3868
About
  • Why Us
  • Careers
  • FAQs
  • News
  • Contact
Info
  • Sustainability Commitment
  • Changes & Cancellations
  • Health & Travel
  • Travel Protection
  • For Travel Advisors
More
  • Group Travel
  • Request a Catalog
  • Blog
  • VBT Travel Shop
  • Be the First to Know
Follow Us
  • © 2026 VBT Vacations. All Rights Reserved.
  • Terms & Conditions
  • Terms of Use
  • Consumer Health Data Privacy Policy
  • Privacy Policy
  • Your Privacy Choices
  • Data Request
  • ADA Policy
The image displays the Xanterra Travel Collection logo, which features the company's name in stylized white text against a black background, along with the tagline "A WORLD OF UNFORGETTABLE EXPERIENCES" below.
The image displays the text "COUNTRY WAL" in a bold, green font against a plain white background.
The image displays the Windstar Cruises logo, which features the company's name in a stylized font against a light blue and navy blue background.
Structured data The image displays the text "HOLIDAY VACATIONS" in a stylized font, with a compass icon in the foreground.
The image features a lush tropical landscape with vibrant purple flowers and green palm leaves, accompanied by the text "THE OASIS AT DEATH VALLEY".
The image displays the logo and text for the Grand Canyon Railway & Hotel, which was established in 1901.
The image displays the logo for "The Grand Hotel at The Grand Canyon", featuring a stylized golden arch or gateway design.
The image depicts a circular logo featuring a silhouette of a pine tree against a mountainous landscape, with the text "CEDAR CREEK LODGE" below.
The image displays the logo for the Grand Canyon Hotel & Suites, featuring a stylized design with the text "GRAND CANYON HOTEL & SUITES" against a white background.
The image displays the logo for Yellowstone National Park Lodges, featuring the text "YELLOWSTONE" in a bold, stylized font against a plain white background.
The image displays the text "GRAND CANYON National Park Lodges" in a bold, stylized font against a plain white background.
The image displays the text "GLACIER National Park Lodges" in a bold, stylized font against a plain white background.
The image displays the text "MOUNT RUSHMORE National Memorial" in a bold, stylized font against a plain white background.
Rocky Mountain National Park is prominently displayed in bold text against a plain white background.

The 11 Best Reasons to Visit Provence

Published on January 25, 2015

By Matt Thompson, Travel Writer

Ah, Provence! This scenic patchwork of orchards, canals, farmhouses, fields, and ancient ruins is ideal for walking. In fact, we love it so much that we offer two ways to travel there: our France: Classic Provence Self-Guided Walking adventure takes you through the region’s classic landscapes at your own speed—from the windswept ridges of the Alpilles to the scenic village of Bonnieux—while our France: Provence Guided Walking tour ensures that you experience the best of the region with a local guide who knows it well. So what makes a journey through Provence so memorable? Here are a few of our favorite highlights: Market Days. Every day is market day somewhere in Provence. Catch the right town on the right morning and you can partake in a tradition that has persisted for centuries: browsing stalls of farm-fresh produce, delicious cured meats such as bull salami, orange blossom-flavored breads, and the ever-so-colorful printed fabrics. You’re sure to find something to savor for lunch—and maybe even a memento to enjoy forever.

A vibrant display of fresh produce, including bunches of radishes, leafy greens, and green onions, arranged on a market stall with a chalkboard sign displaying prices.

The Best Soap Ever! The legendary Savon de Marseille is often considered one of the best soaps in the world. And for good reason: this olive oil-based, hypoallergenic cleaner has been made to the same rigorous standards for centuries, with records of the earliest soap makers dating back to the 1300’s. Buy a few bars (or, rather...cubes) and you’ll be able to enjoy Provence’s artisanal heritage for months to come.

The image shows various boxes of different scented soaps, including marine, boise, vetiver, poussiere de roche, chevre feuille, fleur de lis, fleur de lotus, and orchidee, arranged on wooden shelves.

Wine, Wine, Wine. No conversation about France is complete without discussing the amazing wines to be tried there. Provence is no exception: the Rhône Valley is legendary for its Chateauneuf-du-Pape reds and whites. On our Guided Walking itinerary we spend a day walking with an expert through some of the region’s best wineries, experiencing the subtle nuances of how topography, climate, geography, and soil affect the flavor of these tremendous vintages.

A lush, verdant vineyard stretches out in the foreground, with rows of grapevines leading the eye towards a picturesque building with a tower in the background, set against a backdrop of a blue sky dotted with fluffy white clouds.

Hilltop Villages. Why is Provence so scenic? Maybe it all comes back to history. After the Roman Empire fell, waves of invaders tried to conquer this fertile region and, as a result, most of its villages were built to withstand attacks. To wit: stone walls, towering castles, narrow cobblestone streets, and dramatic, hilltop locations. Lucky for us, many of these romantic fortifications still survive—making it worth your while to storm a few villages yourself.

A picturesque medieval castle perched atop a lush, forested hill, surrounded by a quaint village nestled among the trees.

Herbes de Provence. Though often used to refer to a pre-packaged herb blend, herbs of Provence are a vital part of the culinary experience of Southern France. Provençal cooking makes extensive use of local, pungent greenery like savory, fennel, basil, thyme rosemary, and even lavender leaves to flavor its mouthwatering dishes. You can learn all about these tasty flavorings during our Provence guided tour, when we visit an Herb farm and enjoy a feast seasoned with them.

The image shows a burlap sack or bag with a label that reads "HERBES DE PROVENCE" in red text, and the background appears to be a woven or textured surface.

Love Those Olives. Everywhere you go in Provence, you’ll run across groves of bushy, bright olive trees. Indeed, these squat, hearty plants are an emblem of the region. And for good reason: from cured bowls of green and amber olives in streetside bistros to the finest fresh-pressed orvert (oil) in family-run farms, this sweet and salty fruit is a pleasure in almost any context.

A display of fresh potatoes with a handwritten sign in French indicating their price, set against an orange background.

Get Your Goat. On the last walking day of the Provence Self-Guided Walking tour, the trail leads to the Auberge des Seguins, a goat farm where you can have a simple antipasti-style lunch. As you savor platters of cured meats, fresh veggies, and homemade bread, be sure to save some room for their amazing goat cheese. Sweet, creamy, and impossibly light, it’s the perfect complement to any savory meal.

A variety of fresh ingredients, including bread, cheese, vegetables, and a knife, are arranged on a white surface against a blurred green background.

Van Gogh’s Footprints. The great Vincent Van Gogh haunts many towns of Provence, but none more than St. Rémy, where the painter spent the last year of his life. No trip to this scenic town is complete without a stroll down the Van Gogh path, which highlights the exact spots where the great Post-Impressionist crafted some of his most renowned paintings. Guests can also visit Saint-Paul de Mausole, the psychiatric hospital and former monastery where he admitted himself for the last year of his life.

A lush, verdant forest with tall, slender trees casting intricate shadows on the grassy ground below, creating a serene and tranquil atmosphere.

Ancient History. Provence plays host to some of France’s most significant archaeological sites, and nowhere more so than Arles. This UNESCO heritage site was an important city in Roman times, gaining prominence when it sided with Caesar against Pompey. Today you can visit its amphitheater—still used today, for various types of performances as well as yoga classes!

A well-manicured garden with neatly trimmed hedges and trees, surrounded by ancient stone ruins and lush green mountains in the background.

The Spanish Influence. The presence of Flamenco-style music isn’t the only sign of Spanish influence on the region. Provence is known for its many bull farms and “corridas”—that is, Spanish-style bullfights. Traditionally, the French had a slightly different spin to this tradition with their “courses camarguaise” in which the goal was to remove a ribbon attached to the bull’s head rather than kill it.

Two black wildebeests standing in a lush, grassy field with a vibrant green background.

The Beauty of the Seasons. Every month brings different highlights to this spectacularly variable region. From April’s cool nights and perfect Walking weather to June’s blooming lavender, from May’s street festivals to October’s fruit crop, there’s always something new to enjoy in Provence. You’ll just have to keep coming back to experience it all!

Newsweek Reader's Choice 2024
Newsweek Reader's Choice 2024
Newsweek Reader's Choice 2025

Award Winning Travel Experiences

Over 98% of guests tell us they plan to travel with 
VBT | Country Walkers again.

View All Awards
Lush green rice terraces stretch out across the landscape, framed by towering mountains and a glowing sunset sky.

Request a Catalog

Find your next vacation with over 200 pages of tour information.

Learn More
The 11 Best Reasons to Visit Provence - VBT Vacations