Bicycling and Walking Vacations Call a VBT Tour Consultant: (800) 245-3868

Digital Marketing Director


Join VBT and Country Walkers; an award-winning, Vermont-based active travel company and be part of our high performing, international team. We offer deluxe, small-group bicycling and walking tours worldwide at a variety of different levels and paces. Positively impacting people’s lives through active travel experiences is what we’re all about!

This role provides leadership in adopting best-in-class practices across all digital initiatives and platforms (branded websites, e-commerce, email, SEO, SEM, PPC, blogs, social media platforms). Accountable for results, managing a team, direct contribution in strategy, creative briefs, technology, analytics and optimization, content distribution, and vendor management.


  • Accountable for digital budget development and management, including SEO, SEM, pay‐per‐click advertising, digital promotions, website optimization, email, and social media initiatives
  • Manage digital marketing team and collaborate with other marketing stakeholders (Analytics & Insight team and VBT & Country Walkers brand leaders) to drive results
  • Leverage Google Analytics and other tools to improve KPIs, digital advertising and user experience to meet business goals
  • Leverage email as a strategic CRM initiative to drive customer engagement, improve conversion, conduct online research and build brand affinity
  • Supervise website content management, UX, technology development, promotion alignment, process optimization, system integration and data integrity
  • Manage the responsibilities of the Digital Marketing Manager, Digital Marketing Specialist, Email Marketing Manager, and Paid Search Manager
  • Stay current on technologies and trends in order to advise and recommend appropriate strategies to gain a competitive advantage
  • Manage vendor/partner relationships and investments
  • Experience with video and video distribution strategy across multiple channels


  • 10+ years of experience in web marketing, system development and digital advertising
  • BA/BS or higher education in marketing, communications or related field
  • Significant project and staff management experience is required
  • Strong PC skills, including standard office productivity tools (MS Office)
  • Experience with web content management systems such as WordPress
  • Deep knowledge of SEO, SEM, and digital advertising
  • Demonstrated ability to create and manage marketing automation programs
  • Creative, “out of the box” mentality, but also analytically-minded
  • Strong communication skills (verbal and written, including presentation skills)

Working Conditions:

Duties and responsibilities are generally performed in an office environment with a regular work schedule. Physical demands generally include frequent reaching and grasping, light to moderate lifting (10-20 lbs.), and light to moderate carrying. Mobility demands generally include continuous sitting and occasional standing. Sensory demands generally include keyboarding, computer terminal, and telephone.

Please send resume to [email protected], or by mail to:

Nicole Voth, Director of Human Resources
Otago, LLC.
426 Industrial Avenue, Suite 120
Williston, VT 05495


© 2018 VBT. All Rights Reserved.
VBT Bicycling and Walking Vacations, 426 Industrial Ave, Suite 120 Williston, VT 05495
Talk to a VBT Tour Consultant: (800) 245-3868

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